International Copper Alliance: Enhancing Partnerships
The International Copper Alliance (ICA) catalyzes the industry to develop copper markets and contribute to global sustainable development goals. Allison+Partners executed a visibility campaign targeting consumers and home appliance manufacturers to promote the role of copper in addressing some of society’s greatest energy, environmental and health challenges.
Traditional media was extended through the development of the brand’s WeChat platform and engagement campaign, followed by a joint press conference with the China Consumer Association during the Appliance & Electronics World Expo.
The campaign provided ICA with a platform from which to pursue collaboration with notable e-commerce brands and to promote stronger partnerships with upstream and downstream suppliers.