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opinion

opinion

Ideas from Everywhere all at Once

I used to think I was a brand strategist.  Now I’m starting to think I’ve become an IT guy.  In other words, I’ve always believed brand is a team sport, but in a hybrid workplace just putting that team on the field now involves really hard tech challenges. And with everyone everywhere, it’s crucial that when we collaborate, technology actually helps us get the lean-in and buy-in we need to build a powerful brand.

5 minute read
opinion

Top 10 Metaverse Concepts You Need To Know

Part 3 of our “So, you want to enter the Metaverse?” Series In the first two parts of Allison+Partners’ guide to entering the metaverse, we used plain English to define and explain the metaverse, then discussed business opportunities and the wisdom of jumping into metaverse development. Today, we clearly explain the 10 most important metaverse-related concepts everyone should understand – not ranked in any particular order. 

6 minute read
opinion

Beyond the Big 4: How San Diego Redefines the Sports Market

The days before and after the Major League Baseball All-Star game are typically referred to as “dead days” in sports – the only dates on the calendar without scheduled Major League Baseball, NFL, NBA or NHL games. The assumption is sports relevancy is directly tied to the Big 4 professional sports.  

5 minute read
opinion

Purpose post-pandemic: the opportunity for brands to make a difference

Though it feels as if we’re steadily coming out of the other side of the COVID-19 pandemic, it’s fair to say the world still faces some unprecedented challenges. From the cost of living crisis in the UK to the ongoing war in Ukraine, emotions are high and consumers want brands to be sensitive to broader goings on and reflect the world they live in. 

4 minute read
opinion

Is Your Brand Ready for Recession? 5 Questions to Ask

I must be a glutton for punishment. Why else would I continue to stare at a sea of red in my stocks app every day? According to McKinsey, “economic forecasters continue to trim growth estimates,” due to “surging energy and food prices, the effects of the war in Ukraine on supply and trade, and rising policy interest rates intended to cool inflation.” Analysts are split on whether it will ultimately result in a downturn, but consumer confidence will no doubt be impacted by the word “recession” in headlines every day.

5 minute read
opinion

Advancing the understanding and measurement of employee experience

For a long time, organizations have thought about employee experience (EX) as an internal mechanism. It’s been about winning “Great Place to Work” awards, retention in the face of the Great Resignation and cultivating a great corporate culture. But brands have had an awakening and begun to realize EX is not just about industry recognition and finding amazing talent – it’s also about making employees active ambassadors for the brand itself. 

6 minute read
opinion

Why B2B companies should adopt a B2C mindset

In today’s hyper-connected world, nothing is temporary and everything is in the public eye. From the BooHoo modern slavery scandal to Nike donating 30,000 pairs of shoes to medical workers, the good and the bad will make headlines. Why? Customers everywhere demand companies be more transparent, empathetic, open and authentic. They now hold businesses accountable for their actions and praise those that do good. 

3 minute read
opinion

The Rise of the AI Influencer

Fans of HBO’s popular dystopian series “Westworld” are likely familiar with the Uncanny Valley Theory, which describes the unsettling feeling humans get in response to humanoid robots or hyper-realistic computer-generated characters. While the fantasy and technology the show portrays is thankfully not yet upon us, something a bit similar is in the marketing world – the virtual influencer. They are “real,” and they are convincing thanks to AI and machine learning. 

4 minute read

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