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Corporate

opinion

3 Things to Consider Before Cutting Your Marketing Budget in a Recession

Between supply chain disruption, layoffs and rising costs that continue to squeeze wallets, consumers are on the edge of their seats waiting for confirmation that we’re *officially* in a recession. At the same time, businesses are taking a hard look at their FY23 plans with an eye towards trimming unnecessary spending. What’s top of the list for cuts? Usually that marketing budget. 

4 minute read
opinion

Ideas from Everywhere all at Once

I used to think I was a brand strategist.  Now I’m starting to think I’ve become an IT guy.  In other words, I’ve always believed brand is a team sport, but in a hybrid workplace just putting that team on the field now involves really hard tech challenges. And with everyone everywhere, it’s crucial that when we collaborate, technology actually helps us get the lean-in and buy-in we need to build a powerful brand.

5 minute read
opinion

Advancing the understanding and measurement of employee experience

For a long time, organizations have thought about employee experience (EX) as an internal mechanism. It’s been about winning “Great Place to Work” awards, retention in the face of the Great Resignation and cultivating a great corporate culture. But brands have had an awakening and begun to realize EX is not just about industry recognition and finding amazing talent – it’s also about making employees active ambassadors for the brand itself. 

6 minute read
opinion

Climate Action Hindered By Today’s U.S. Supreme Court Decision: Implications For Companies Already Focused On Reducing Emissions

Despite corporate support for regulatory action and the economic imperative to address climate change globally and in the United States, the Supreme Court decision today in the case of West Virginia v. EPA hinders the ability of the U.S. Environmental Protection Agency to regulate harmful pollutants, including carbon. 

3 minute read
opinion

The Disclosure Divide: How Proposed SEC Requirements Change the Reporting Landscape

For climate advocates, corporate disclosure of climate impacts, goals and commitments has long been a key focus of engagement. Absent any formal requirements, consumers and advocates had to rely on the information companies were willing to share, or shareholders could force them to share, to understand how companies addressed the climate crisis. Oftentimes, this information was developed with a marketing lens, with less focus on the hardline business impacts from climate change. The proposed SEC rule on climate disclosure could change this dynamic, forcing alignment between what companies say about climate, and what they actually do.

5 minute read

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