This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.

The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

Pitch Power: Managing Client Expectation

Pitches sit at the beating heart of agency culture. The late nights, the creative ups and downs, and the thrill of the chase or the lows of rejection… It’s like binge-watching your favorite drama on Netflix in one sitting!  

9 minute read
opinion

The P Word

If you’re anything at all like me, you’ve spent a big chunk of lockdowns and even more time as restrictions have eased trying to redefine and reconnect with the elements of your life that matter the most. Whether it's volunteering, campaigning, donating or simply having important conversations on social, ethical and environmental issues, having clarity on your core values and taking action to realise the change you want to see in the world is essential to surviving in an increasingly challenging world.

4 minute read
Agency News

PR for African startups: Crisis Communications

To say I am excited about the launch of this Public Relations (PR) column specifically for African tech startups is an understatement. One thing 2022 has shown us all is that as the African tech sector continues to evolve and grow, so does the need for professional services to support the ecosystem, with PR being right at the top of that list.

5 minute read
opinion

“A Big Mahalo to Allison+Partners”

My wellness-centric sabbatical, where I focused on self-care and learned to surf. 

Time is our only non-renewable resource. It is also a gift. I feel immense gratitude to my employer, Allison+Partners, for the gift of time with my family and friends during my sabbatical this summer. Agency sabbaticals are an incredible perk awarded to team members who work with the agency for five or more years.   

4 minute read
opinion

3 Things to Consider Before Cutting Your Marketing Budget in a Recession

Between supply chain disruption, layoffs and rising costs that continue to squeeze wallets, consumers are on the edge of their seats waiting for confirmation that we’re *officially* in a recession. At the same time, businesses are taking a hard look at their FY23 plans with an eye towards trimming unnecessary spending. What’s top of the list for cuts? Usually that marketing budget. 

4 minute read
Agency News

Allison+Partners snaps up C. Moore Media International PR

SAN FRANCISCO: Allison+Partners has acquired C. Moore Media International PR.

As part of the deal, which took place in July, CMM founder Claudine Moore was named managing director of Africa at Allison. She is reporting to Matthew Della Croce, global president and chief client experience officer. 

5 minute read

View More Stories

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.