This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.

The Stream

Allison+Partners’ content hub featuring the latest news and trends
Agency News

Data, tech and real-world change: what impressed The Drum Award for Social Purpose judges?

As we draw nearer to The Drum’s week-long awards festival, running December 5-9, we will be rewarding the people and brands making a positive contribution through socially responsible marketing globally at The Drum Awards for Social Purpose. The awards ceremony will be held at The Drum Labs in Shoreditch London on Thursday December 8. Find out how to purchase your tickets for the event here.

5 minute read
opinion

On the Move: Interpublic Taps Cavallo to Helm MullenLowe

Allison+Partners ups Sharon Barclay to managing director, B2B technology, US; Jeff Leopold to managing director, CX; and Jaime Tero to managing director, technology. All three were previously executive VPs at the agency. They will now work in partnership with previously announced group presidents Karyn Barr and Jordan Fischler on overseeing the growth and diversification of Allison’s technology practice.

5 minute read
opinion

Crafting a brand from research to strategy to planning

Do you remember crafting as a kid? Something about November makes me reminisce about arts and crafts. It could be because I grew up in a desert environment where the only autumn leaves were made out of construction paper and decorated the halls of my school. Crafting was like a sport to me, so getting involved in the decorating process was something I looked forward to.

3 minute read
Agency News

The Social Discovery Survival Guide

In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.

5 minute read
Agency News

Scott C. Pansky, Co-Founder, Allison+Partner, Receives PRSA’s 2022 David Ferguson Award

PRSA, the nation’s leading professional organization serving the communications community, and PRSA Educators Academy presented Scott C. Pansky, Co-Founder at Allison+Partners and Co-Lead of the agency’s Purpose Center of Excellence, with the 2022 PRSA David Ferguson Award during an awards ceremony at PRSA’s ICON 2022, taking place in the Dallas/Fort Worth area. The award recognizes a PRSA member and practitioner who has made outstanding contributions to public relations education.

5 minute read

View More Stories

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.