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The Stream

Allison+Partners’ content hub featuring the latest news and trends
opinion

The Disclosure Divide: How Proposed SEC Requirements Change the Reporting Landscape

For climate advocates, corporate disclosure of climate impacts, goals and commitments has long been a key focus of engagement. Absent any formal requirements, consumers and advocates had to rely on the information companies were willing to share, or shareholders could force them to share, to understand how companies addressed the climate crisis. Oftentimes, this information was developed with a marketing lens, with less focus on the hardline business impacts from climate change. The proposed SEC rule on climate disclosure could change this dynamic, forcing alignment between what companies say about climate, and what they actually do.

5 minute read
opinion

Climate Action Hindered By Today’s U.S. Supreme Court Decision: Implications For Companies Already Focused On Reducing Emissions

Despite corporate support for regulatory action and the economic imperative to address climate change globally and in the United States, the Supreme Court decision today in the case of West Virginia v. EPA hinders the ability of the U.S. Environmental Protection Agency to regulate harmful pollutants, including carbon. 

3 minute read
Agency News

Allison+Partners Chicago Office Continues Upward Trajectory with New Client Wins

Allison+Partners has added four additional consumer clients to its growing list of Midwest brands, including GE Appliances, Blue Bunny, Bomb Pop and Stix Golf. New clients continue to strengthen the agency’s portfolio of consumer brands, with award-winning work spanning across purpose, sports marketing and influencer engagement.

“Chicago is a hub for some of the world’s largest brands and we are excited to continue to raise our profile in the market,” said Chicago office General Manager Alison Fichter. “Adding iconic brands, such as Blue Bunny, Bomb Pop and GE Appliances, alongside start-up Stix Golf, demonstrates we are poised for growth.”

5 minute read
Agency News

Allison+Partners Hires EMEA Integrated Marketing Lead

LONDON — Allison+Partners has hired its first integrated marketing lead for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing. McCarthy joins the agency after four years as client director at digital marketing specialist Investis Digital. He previously worked at digital experience agency Mediablaze and has worked with digital brands across the technology, retail, property, financial services and automotive sectors, including Amazon, Google, Natwest, Nestlé and Vodafone.

5 minute read
opinion

Pride Month — A History of Protests, Power and Parties

Pride is a month-long celebration dedicated to uplifting LGBTQ+ voices and championing rights for LGBTQ+ identifying people. While today it serves as a time for celebration and community-building around the world, it’s important to recognize Pride’s history and the significance of LGBTQ+ activists and allies who fought for the right to identify freely and openly without persecution. 

LGBTQ+ Pride Month is an annual commemoration of the Stonewall Uprising, which served as the catalyst for the gay liberation movement in the United States. On June 28, 1966, local police conducted a raid on the Stonewall Inn, a gay bar in New York’s Greenwich Village. Patrons were angered as law enforcement had once again quelled their right to engage freely among their community. When the police became violent, the crowd fought back. This pivotal moment inspired a new generation of queer-identifying people to fight for their civil rights.  

4 minute read
Agency News

MarketInk: New Sports Marketing Unit Will Focus on Post-Chargers San Diego

Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, has announced the launch of Allison+Sports, a sports marketing specialty.

A statement from the firm said, “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships to deliver integrated marketing strategy and execution, using an earned-first lens.”

5 minute read
opinion

Innovation Buzz in Boston: Takeaways from Silicon Valley Bank’s “Zero to One” Marketing Panel

Massachusetts has made a name for itself as a breeding ground for innovation. For example, Cambridge has quickly become known as a vibrant biotech and research hub, home to the likes of Moderna, Biogen, The Broad Institute and dozens more. Not to mention Flagship Pioneering, where the ideas for many of these companies (e.g., Moderna) were first conceived and nurtured.  

But there’s innovation occurring all over the state. Case in point, earlier this month, my colleagues and I attended an exciting panel and networking event for early-stage startups on Newbury Street. Hosted at the headquarters of Glasswing Ventures, an up-and-coming venture capital firm that funds and provides support for companies developing AI technologies, this event was right in the heart of downtown Boston. 

5 minute read
opinion

5 Things Fatherhood Taught Me About Marketing (So Far)

The contractions started shortly after midnight.  

“Is this happening?” 

This wasn’t the plan. Two weeks earlier, we had scheduled a C section to deliver our breech baby on Monday morning – still eight hours away. We drove to the hospital and found ourselves in a small room, my wife in bed with straps around her belly, nurses dutifully monitoring her health and the baby’s.  

 

7 minute read

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