Often dubbed the Super Bowl of the natural foods industry, Expo West 2023 brought thousands to Anaheim with high expectations about food brands’ quality and performance. I attended on behalf of Allison+Partners’ Consumer Food & Beverage team to see and taste what will hit our store shelves in coming years.
This past week, I had the opportunity to attend SXSW 2023 for the first time to support a featured session we secured in partnership with our client Dexcom, a pioneer in continuous glucose monitoring for people with diabetes. I quickly learned in between the chips and queso, panel discussions, and brand pop-ups scattered across Austin that it’s easy for brands to get lost in the clutter of a conference that brings essentially every industry to one place.
2023 is no doubt a comeback year for networking with many conferences and events returning at full force. We’re taking full advantage of attending our favorite industry events to soak up trends, foster new connections and make up for lost time. Last week, we attended Vinexpo and Drinks America in New York where we represented Allison+Partners’ Consumer Food & Beverage specialty and saw (and tasted!) the latest from hundreds of brands in the industry.
The Creator economy has grown exponentially over the past few years, with influencers now fueling a reported $20 billion industry. And yet the latest trend of deinfluencing has some marketers on edge. So, what is this trend and what’s a brand to do?
Today is International Women's Day, and we are all called upon to #EmbraceEquity. As a woman who holds many roles – executive, leader, mother, mentor, coach, friend and ally – I actively work for equity every day. But today, I wanted to take a minute to share how I plan to #EmbraceEquity.
Health tech companies continue to weather strong economic headwinds, layoffs across the industry and aging populations, making an effective public relations strategy more important than ever. These brands must be visible to succeed. But some teams focus so strongly on garnering media attention for their products and services that they forget a critical component of PR altogether: speaking engagements.
When I first joined A+P in 2007 from another agency, my key motivation was to find out if I was unhappy in public relations, or if the working environment I had come from didn’t suit me. Turns out it was the latter.
Today is a crucial day globally for Special Olympics, as it rallies around the idea of what true inclusion means and we help it amplify this powerful message.
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