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August 17, 2017 // The Wall Street Journal  //       //  Opinion

Facebook Courts Marketers With In-Stream Video Ads

As Facebook ramps up its video ambitions, get ready for more commercial breaks.

Beginning Thursday, the company said it would give marketers the ability to run video ads specifically as “in-stream” placements, meaning they will appear as ad breaks in the middle of publishers’ videos. Up until now, advertisers had only been able to run video ads on Facebook as stand-alone posts in users’ feeds, aside from a limited test of in-stream video ads.


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